Do you recognize the phenomenon that people you know from the past, assume you are still acting in a certain way because they think they know you?

In reality you have grown as a person, you have learned from life or changed the way you look at things. You do not fit that old picture, they have of you, anymore.

I call this phenomenon the Cardboard Outcut. You developed as a person but your surrounding is still (re)acting on the ‘former you’.

We see this often happening when people are Cofounding with former colleagues. You worked together in a former company, for example a corporate. You believe it is a match in heaven and ask this former colleague to join your startup as a cofounder.

But a corporate is not a startup or a scaleup. You acted on the context instead on the person. A Cardboard Outcut.

A True Conversation is here to repair the gap. For more True Conversations please see